03 October 2026

Armed and Ready

And if something unexpected happens, they know they are not dealing with it alone as I’m here and I’m part of their team. Of course, finishing times and results will matter and everyone has their own personal ambitions, but most of all I want everyone to enjoy the experience.

One of the best ways to judge any coaching system is not by what it promises, but by how the people using it actually feel when it matters most. Next week, a number of my clients, both past and present, coached using The Rory Coleman Method will take on MDS 120 Morocco, and for me, their current mindset says everything.

They’re relaxed. They’re positive and most of all they’re excited.

More importantly, they sound ready.

Now it might not seem that remarkable at first, but anyone who has prepared for a major endurance event will know that the final few days can often be super-stressful. Doubts start creeping in. People question their training and they worry about everything - kit, nutrition, pace, heat, feet and whether they have done enough to even survive.

However, the people I’ve coached aren’t sounding like that. They sound calm and confident because all the hard works been done. And even better, I’m here with them to help.

With this race, I’m not coaching from a distance, sending a final message of support and leaving them to get on with it. I’m here as part of their team, on hand throughout the event to support, reassure, advise wherever needed.

That’s a massive part of The Rory Coleman Method.

Good coaching is not simply about creating a training plan and adding more miles every week. It’s about building confidence, knowledge and resilience over a sustained period of time. MDS 120 Morocco is going to be a fantastic test for all.

It’s going to be hot and there will be difficult moments where folk will have to dig deep, but there’s no need for them to be afraid as we’ve worked hard on this.

People know how to manage their effort. They understand their hydration and nutritional needs. They’ve tested their equipment, and they understand the importance of looking after themselves from the very first step.

And if something unexpected happens, they know they are not dealing with it alone as I’m here and I’m part of their team. Of course, finishing times and results will matter and everyone has their own personal ambitions, but most of all I want everyone to enjoy the experience.

Seeing people who months ago might have been nervous about the Marathon des Sables now talking enthusiastically about the week ahead is incredibly satisfying. They aren't hoping they’re ready - they know they’re ready.

That, for me, is the proof of The Rory Coleman Method at ANY MDS event..

Prepare properly. Believe in the process and then go out there and Raise Your Average.