Why I’m Building a Coaching Network
For years, my work has centred on one simple idea: help people discover what they are capable of, then give them the support to go further. I have seen what can happen when someone is guided well—when a daunting race becomes manageable, a difficult week is met with encouragement, and a finish line that once seemed impossible becomes real.
That is why I am building a coaching network.
There are only so many people I can coach directly. Yet the need for thoughtful, experienced support is much bigger than one coach’s diary. A network gives us the chance to reach more runners while keeping the personal connection that makes coaching matter. It means more people can find a coach who understands their goals, their circumstances and the life they are balancing alongside training.
This is not about collecting names or putting a logo on a page. It is about bringing good coaches together around shared values and clear standards. Every coach will bring their own personality, experience and strengths. That variety is valuable. What should unite us is a commitment to listening, learning and helping each athlete make steady progress—not simply handing out a plan and hoping for the best.
Running is individual, but coaching should never feel isolating. Coaches benefit from being part of a team too: sharing ideas, learning from different experiences and having people to turn to when a challenge needs another perspective. A strong network can raise the quality of support for athletes and make coaching more sustainable for the people delivering it.
The Rory Coleman Method has always been about more than miles. It is about building consistency, confidence and the ability to meet challenges with purpose. “Raise your Average” captures that belief: progress comes from improving what we do regularly, one decision and one session at a time. A network can bring that approach to more runners, from people taking their first steps to experienced ultrarunners preparing for the demands of a multi-day desert race.
I also want the network to create a clear pathway for coaches who share this outlook. Good coaches should have the chance to develop, gain support and build meaningful work of their own, while being part of something larger than themselves. That requires proper training, honest communication and an ongoing commitment to standards. We will learn and improve as we grow.
I know that building a network takes care. Growth on its own is not the goal. The goal is to make sure each new coach strengthens the support we offer and reflects the principles behind the method. Trust has to be earned—with athletes, with coaches and with the wider running community.
I am building this because I want the next runner to have access to the encouragement and guidance that can change their relationship with running. I want coaches to thrive, athletes to feel understood, and more people to discover how far their own effort can take them.
One coach can make a difference. A connected team can make that difference for many more.
And if you are Coach already and want to become part of my Rory Coleman Method Network - fill in the online Coaching form or just drop me a message to rory@therorycolemanmethod.co.uk .